There are many factors that determine how much you will get for your property and how quickly it will sell, such as the trends of the local real estate market, the location of the property, and the condition of the property. Perhaps one of the most important factors, however, is your listing agent.

As your personal real estate consultants, we promise to:

• Listen attentively to your needs and goals and work diligently to meet them throughout the selling process

• Advise you regarding the pricing strategy to bring you the highest possible price for your property, considering location and condition of the property and the local market at the time, without discouraging buyers

• Suggest ways to prepare your home for listing, showings and/or open houses to best impress prospective buyers

• Prepare a strategy to aggressively promote your property to qualified buyers, using professional photography, printed materials, online marketing and our network of friends, clients, vendors and the entire real estate community

• Schedule and promptly notify you of any showings and open houses, avoiding disruption to your household when possible

• Immediately forward to you and discuss with you any offers received and effectively negotiate the terms on your behalf, getting you the highest price and best terms

• Protect your best interests, from the time you decide to sell until we reach the closing table, and beyond

• Partner with you to ensure that the process, from start to finish, is as smooth, painless and stress free as possible

As your personal real estate consultants, we offer you:

• A comparative market analysis reflecting highest selling price to expect, without discouraging potential buyers

• The benefit of our home staging knowledge, so that your property is staged in a way that most excites prospective buyers

• Recommendations for experienced contractors, movers and other professionals to best assist you during your home selling experience

• The advantage of our in-house network of over 1,300 agents and their buyers

With absolutely no strings attached, we will be glad to come to your home, at your convenience, and answer your questions about the selling process, summarize our marketing strategy, and help you determine the selling price and timing. You’ll learn how we work and how we attend to our clients’ needs, and you can determine then if we’re a good fit.

When potential buyers view your home, you want them to notice the home’s most desirable features and to actually experience what it would be like to live there. Obviously, if they are impressed when they enter your home, they will be more likely to make an offer.

Before listing your property, clean, clean and clean some more. A home that does not look and smell clean will usually turn off prospective buyers. In addition to thoroughly cleaning your house, clean out your house by selling or donating items you do not plan to take with you when you move. We will provide you with recommendations to accentuate the positive features of your property and detailed suggestions of any repairs or updates that would help sell your house more quickly and potentially for more money.  With our home staging experience, we can also give you tips to stage your home so it looks as spacious as possible and that the use of space is clearly defined. During this time when you are preparing your property for the market, we can place a “Coming Soon” sign in the yard to start building interest.

When hosting an open house, you will have advanced notice of the date and have time to prepare your home. We will take care of scheduling, planning and hosting the open house. Private showings throughout the listing period are likely to be scheduled with less notice. Although we will encourage you to be as flexible as possible with showings, we can discuss any specific needs you have, and we will always promptly notify you of scheduled showings. During both open houses and showings, it is best if the seller is not present, as buyers are typically more comfortable when they can talk freely with their family members or agent while touring the property.

In addition to cleaning and organizing your home, you can also prepare for open houses or other showings by:

• Being attentive to curb appeal by keeping the lawn work fresh and the sidewalk clear, placing some fresh flowers on the porch, and turning off any automatic sprinklers

• Neutralizing your home, as much as possible, by removing any personal photographs and other personal mementos, so the buyers can imagine themselves living there and feel less like they’re in someone else’s home

• Turning on all lamps and overhead lights, and opening the blinds and curtains to let the natural light in (unless there is an unpleasant view)

• Making the beds

• Removing any pet odors or other unpleasant smells (Tip: Avoid scented sprays, as they are often too obvious and offensive.)

• Removing your pets, if possible

• Taking out the trash on your way out

In order to have more successful showings, we can provide you with more comprehensive checklists for preparing to list and show your home. While this process can be inconvenient at times, we will strive to minimize the disruptions and be respectful of any special requests you may have.

It is critical to set the correct listing price, not too high and not too low, right from the start. Most people shopping for a house restrict their searches within a certain price range. If your property is listed too high, fewer buyers will see it, and obviously, if it is set too low, you could lose a lot of money.

After we have visited your property and met with you to determine your goals, we will create a strategy that will net you the highest price for your property, but still pique the interest of buyers. We will take into consideration factors such as:

• Location of the property

• Condition of the property and steps you could take with little expense to better appeal to prospective buyers

• Rate of return on larger repairs and/or improvements you may want to consider before listing the property and whether it is worth the expense

• Local real estate market, specifically recent sales in the area

In order to sell your house quickly and for the highest possible price, we must grab the attention of serious buyers eager to get into a property like yours. As Nashville natives and experts in the local real estate market, we know how to get the word out to all the right people about your listing.

We will work with you to formulate a marketing strategy, which will include the following, to name only a few:

• Advertising as “Coming Soon” to pique the interest of potential buyers before your property even hits the market

• Photographing the interior and exterior of your home, and writing a winning property profile to be used in promotional materials, social media and other advertisements

• Uploading your listing to the Multiple Listing Service (RealTracs), which is used by realtors and buyers alike for property searches

• Promoting your listing aggressively within our in-house realtor network of over 1,300 agents, as well as on sites like Zillow, Realtor.com, etc.

• Networking with other realtors and our other clients who are in the market for a property like yours

You’ve likely put in a lot of hard work getting your house ready to sell and keeping it in showing condition. When you receive an offer, it is exciting, to say the least. We will thoroughly review the terms of the offer with you and answer any questions you have. We will determine if the offer amount, requested closing date, contingencies and other conditions are in your best interest. We will also caution you about any anticipated problems with the offer which might prevent the deal from closing.

Using our expertise and considering your goals, we will help you understand the factors to consider when making the decision to accept, reject or counter an offer. If necessary, after discussing the offer with you, we will prepare and submit a counter-offer that is in your best interest, and we will skillfully negotiate with the buyer’s agent to get you the highest offer amount and best terms the market will bear.

Having a signed contract for the sale of your house is a great feeling, after all it’s the goal we’ve been working toward. Before we get to the closing table, we will continue working with you to get any contingencies, such as passing home inspection, removed and all the necessary documents signed and submitted for closing, and we will work with the buyer’s agent to make sure the transaction proceeds without complications. From our list of reputable vendors, we will recommend lawyers, contractors, movers and other professionals you may need to complete the sale and get moved.